Mission
To build consumer software that makes people's lives meaningfully better — not more distracted, not more anxious, not more dependent on the app itself.
PT. Era Reka Aplikasi is an Indonesian software studio focused on consumer apps that improve everyday life.
Era was incorporated in 2026 in Jakarta. It started because the founder wanted a vehicle to ship more than one product, and wanted those products to be operated by a company that cared about them — not just listed on a personal App Store account.
The first product, QRooms, is a rated pool app for the Indonesian billiards community. It's the prototype of how we want to build: small, opinionated, honest about its mechanics, and built around fair play.
From here, we're focused on apps that help people manage their money, break addictive patterns, and learn life skills. We don't have launch dates to share. We'll announce each product when it ships.
To build consumer software that makes people's lives meaningfully better — not more distracted, not more anxious, not more dependent on the app itself.
A small studio with a portfolio of quietly useful apps. Each one earns the right to exist by improving a real part of someone's life. Indonesia first, then everywhere people use phones.
13052600596533173053110880006There's not much to show yet — one product live, a few in the lab. If any of this sounds like the kind of company you'd want to work with, write to us.
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